In today's era of rapid digital development, enterprises face unprecedented challenges and opportunities. How to stand out in intense competition, improve customer experience, and raise operational efficiency has become an urgent issue for many companies.

Recently, the digital marketing project jointly built by Xi'an Yuanmu and Soonfor was completed at remarkable speed. This marks another major step forward in Yuanmu's overall digital planning. Through this transformation, Yuanmu not only improved internal management efficiency, optimized customer experience, and empowered its dealers, but also laid a solid foundation for future innovation and development.


Main project benefits

1. Platform-based management: The project connected data between Yuanmu's existing system and the Soonfor system, effectively reducing the cost of order entry at headquarters. Factory, branch, and store data were all brought onto the same platform, enabling true data sharing.

2. Standardized management: Product master data was reorganized, enabling standardized upstream and downstream document process control, standardized ordering for customized products, standardized system workflows, and standardized user operations. Dealers can now track the status of all after-sales cases in a unified and real-time way.

3. Comprehensive digital management for dealers: The system now supports efficient end-to-end control from order creation to after-sales service, simplifies operations, and reduces errors. It enables quick customer registration, effective management of potential leads, real-time inventory and replenishment functions, reduced communication costs, fewer missed or incorrect orders, clearer financial details for easier reconciliation, and real-time sales statistics to improve management efficiency and support business growth.

4. More efficient operation for Yuanmu's factory: Through digital management, Yuanmu's factory has solidified processes, lowered training difficulty, and improved the efficiency of both store staff onboarding and headquarters order follow-up. Online sales and replenishment reduce manual mistakes and improve operational accuracy. Real-time reconciliation improves financial efficiency, while sales big data analysis supports more precise marketing.

01. Overall planning with phased implementation

Yuanmu Zen Furniture was founded in 2004 and is a leading regional enterprise integrating design, production, and sales. Focused on the design, research, development, production, and application of tranquil home living, it pioneered the Zen furniture category and has built a product presence across Jiangnan and Northwest China, serving tens of thousands of families to date.


As the creator of the Zen furniture category, Yuanmu began preparing its digitalization project three years ago. After in-depth research, it adopted a strategy of overall planning with phased implementation, allowing the digital management project to go first. Following the successful launch of Soonfor's digital management system, Yuanmu achieved more refined, digitalized, standardized, and process-based management.


This year, Yuanmu continued to push its digital blueprint forward by rapidly launching the Soonfor digital marketing project and completing it at high speed, gradually empowering dealers and moving toward comprehensive enterprise digitalization.

Mr. Li of Yuanmu said, "I am very pleased to witness the entire launch process of the Yuanmu-Soonfor digital marketing project. At the beginning, we were still hesitating over whether this year was the best time to go live and whether we had sufficient talent and resources. But our determination to pursue digitalization never changed. The result has proved that our persistence was right. It is especially remarkable that we were able to complete the system launch successfully during the traditional peak season of September and October."


02. Expanding nationwide and deeply empowering dealers

Once the direction is right, distance is no longer a concern.

After the successful launch of the Soonfor digital marketing system, all login information is shared on the system platform in real time. All data is connected with production, sales, finance, purchasing, and other departments, breaking Yuanmu's former information silos. There is no information delay, no repeated data entry, and much stronger centralized data management. The benefits to customers are clear, and employee efficiency has also improved significantly.

Digitalization is not only a technical issue. More importantly, it tests a company's culture and reflects its management philosophy and management tools. During the launch of the digital marketing project, Yuanmu's management deeply realized that it must continue strengthening the development of digital and management talent if it wants to sustain its digital journey over the long term.

Mr. Li summarized, "Our digital journey has only just begun. We must adopt an open mindset, shift the habitual thinking of the whole organization, and continue exploring how digitalization can be applied. With direct operations as the model and Xi'an as the center, we hope to radiate outward nationwide and bring dealers across the country into the benefits of efficient and real-time digital management."


Project closure is not the end, but the beginning of another stage. Only through the full participation and active response of the whole project team could the project be completed successfully.

Digitalization is not only an inevitable choice in step with the times, but also a critical path for enterprises to achieve high-quality growth and maintain long-term competitiveness. In the future, Soonfor will continue to work with more home furnishing enterprises, deepen digital construction, explore more possibilities, and promote the sustained and healthy development of the industry.

For more than 20 years, Soonfor Software has focused on integrated digital solutions for the broader home furnishing industry, taking management upgrading as its mission and helping enterprises reduce costs and improve efficiency. With more than 3,000 medium and large enterprise cases, it has become a leading professional service provider for digital transformation in the broader home furnishing industry.

Main products and services: ERP, MOM, MES, CRM, APS, SCM, QMS, PLM, SCADA, TPM, BI and other management systems, integrated intelligent manufacturing solutions, and digital workshop and factory solutions. These services provide horizontal coverage from marketing channels and manufacturing to the supply chain.

Major recognitions:
A leading digital management software service provider for the home furnishing industry
A participating drafting unit for standards related to intelligent factory technology architecture for the broader home furnishing industrial internet
A teaching unit for the undergraduate furniture informatization course at Central South University of Forestry and Technology
A supplier for national intelligent manufacturing demonstration projects
A national high-tech enterprise and dual-software certified enterprise
A specialized, refined, distinctive, and innovative enterprise in Guangdong Province

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