In this fast-evolving digital era, the traditional home furnishing industry urgently needs transformation and upgrading. To help entrepreneurs better understand and put digital transformation into practice, Soonfor Software and Jianzhong Zhiye jointly hosted a private board meeting focused on home furnishing marketing at Soonfor Software headquarters on March 19. The event brought together many leaders from the home furnishing industry to explore the path of digital transformation, empower home furnishing enterprises, and help them break through for growth.
01. On-site learning and the appeal of digitalization At the beginning of the event, a senior Soonfor consultant gave the participating entrepreneurs a detailed introduction to Soonfor's home furnishing operations sandbox, intelligent manufacturing principle factory, home furnishing experience center, and classic case display area. Through hands-on observation and live demonstrations, the entrepreneurs gained an in-depth understanding of the overall planning of digital factories and the C2M intelligent manufacturing model. This not only helped them recognize Soonfor Software's advanced technologies and mature solutions in home furnishing digitalization, but also gave them a more intuitive and profound understanding of how digital tools can improve operational efficiency and innovation capability in home furnishing enterprises.
02. Expert sessions packed with practical insights Before the keynote sessions began, the host first introduced the entrepreneurs attending the event. The private board meeting specially invited several top digitalization experts in the industry to share their insights, including Mr. Zhang from Soonfor and Mr. Hou from Jianzhong. The presence of these industry leaders not only added distinction to the event, but also gave participants a valuable opportunity to communicate face to face with top experts and learn cutting-edge ideas and practical experience.
Zhang Aiguo, Chairman of Soonfor Software, delivered an excellent session titled Top-Level Thinking for Sustained Business Growth Driven by Digital Marketing. He explained in simple and practical terms how digital marketing strategies can drive sustained business growth, and used real cases to analyze the importance of successful transformation and the methods behind it. The audience listened attentively and took notes, unwilling to miss any key point.
What should companies do when faced with quiet showrooms, anxiety over traffic, uncertain retail terminals, increasingly rational customers, and growing polarization between manufacturers and dealers? The key to breaking through today's difficulties is to master advanced digital technologies. Mr. Hou from Jianzhong Zhiye shared a digitalization-focused session titled Breakthrough Growth Across Market Cycles for the home furnishing entrepreneurs present. From the perspectives of digital transformation strategy and digital marketing execution, he shared unique insights and successful experience. He explained in detail how to optimize operations, enhance market competitiveness, and achieve sustained growth through digital means.
Ge Xin, a digital marketing expert from Soonfor, also presented an excellent course titled Nine-Dimensional Cloud Sales: A Digital Marketing Growth Model for the Pan-Home Furnishing Industry. Covering everything from current industry trends to how digital marketing empowers terminal growth, and from system building to precision marketing and efficient conversion, the session provided entrepreneurs with valuable ideas and methodologies for digital operations and helped everyone understand the value digital marketing brings to enterprises.
In the digital era, using AI to improve the efficiency of full-domain marketing has become one of the key paths for enterprises to gain a competitive advantage. Lin Dongyi, a full-domain marketing expert from Jianzhong Zhiye, explored this topic in depth and shared a series of practical methods and strategies.
03. Brainstorming and sparks of ideas After absorbing a wealth of professional knowledge, the entrepreneurs quickly moved into the practical session and brainstormed in groups. The discussions centered on key topics such as the critical factors for successful digital transformation, the challenges involved, and possible solutions. The atmosphere was lively, and ideas collided constantly. The discussion covered not only in-depth analysis of digital technology applications, but also thoughtful reflections on management model innovation and forward-looking views on future trends. Through this open style of communication, the entrepreneurs deepened their understanding of digital transformation and proposed many practical suggestions.
At the end, Chairman Zhang of Soonfor gave professional comments on the entrepreneurs' speeches and shared deep insights, providing important guidance for enterprises undergoing digital transformation. He emphasized that the essence of digitalization is to help enterprises build connections. Digitalization is not just about introducing advanced technologies, but about using those technologies to break down information silos and achieve seamless connections among internal departments, between enterprises and customers, and between enterprises and supply chain partners.
This private board meeting not only built a platform for communication and learning among peers in the home furnishing industry, but also offered new ideas and new directions for enterprise digital transformation. With the support of Soonfor Software and Jianzhong Zhiye, more and more home furnishing enterprises are expected to ride the fast track of digitalization and achieve high-quality development.
Back to List >>
