A renewed start, empowered by digitalization!

Recently, Xinjincheng Group and Soonfor Software jointly announced the official launch of the Jiuwei Cloud Sales_C CRM system developed through their cooperation. This partnership marks a key step for Xinjincheng Group on the path of digital marketing and opens a new journey of digital marketing and marketing digitalization.

About Xinjincheng Group

Guangdong Xinjincheng Ceramics Group Co., Ltd. was founded in 2007 and is headquartered in Foshan, Guangdong. After more than a decade of accumulation and transformation, it has developed into a large modern architectural ceramics enterprise group integrating R&D, manufacturing, marketing, and service, with strong influence both at home and abroad. It has won honors such as Top 30 Global Ceramic Enterprises, First-Tier Ceramic Brand in China, Top Ten Tile Brands, Annual Influential Enterprise, Annual Outstanding Brand, and China Ceramic High-Quality Development Alliance Brand.

The group has four major business divisions and nine subsidiaries, with an annual output value of RMB 6.9. billion, making it one of the enterprises with leading comprehensive strength in the architectural ceramics industry. The group owns more than 5,000 brand specialty stores and dealer outlets, and its products are widely used in various large landmark projects across China, such as Beijing Capital International Airport, the Chinese Academy of Sciences, and Huawei's Xi'an R&D Center. Through strategic cooperation with top global suppliers such as Torrecid, SACMI, System, and SITI B&T, it has consistently maintained technological advantages.

A powerful alliance opens a new era of digital marketing

Xinjincheng Group has four major business divisions and nine subsidiaries, with broad business coverage. The Third Business Division took the lead in launching the Soonfor Jiuwei Cloud Sales_C project, while other business divisions also started one after another.

The launch of the Soonfor Jiuwei Cloud Sales_C project is a key initiative for Xinjincheng Group to deepen digital transformation. The project aims to break down information barriers between the group and channel partners and, through system integration, realize full-domain data connectivity from warehousing and logistics to capital flow and order flow.

Through this project, Xinjincheng Group can realize digital collaboration from group headquarters to terminal channels, connect internal middle- and back-office systems, improve the group's overall digital marketing capabilities, significantly enhance market response speed and precise marketing ability, and lay a solid foundation for continuously strengthening industry competitiveness.

Digital empowerment of channels to build an ecological future together

As market potential continues to be released, Xinjincheng Group keeps refining its business layout through a steady strategy, consolidates its development foundation through innovation and breakthroughs, and injects strong confidence into the industry.

According to data, in March, the performance of the Third Business Division increased 139% month on month and 26% year on year. This achievement fully proves the strong momentum and enormous potential of digital transformation. In the future, the system will gradually cover the entire group and release scaled benefits.

The core value of the Soonfor Jiuwei Cloud Sales_C project lies in its powerful system integration capability. This capability is like a precisely operating central nervous system, injecting new vitality into the enterprise. Through an on-site live demonstration of the CRM system, Teacher Ma from Soonfor Software showed a full-process efficiency improvement solution from customer profiling to intelligent order assignment and introduced the core value of the project.

Core value of the Jiuwei Cloud Sales_C project

Channel empowerment: Strengthen collaboration between the group and dealers and build a digital win-win ecosystem.

Omni-channel collaboration: Break down data silos across four major business divisions and nine subsidiaries and enable efficient cross-department resource allocation.

Intelligent decision support: Use data analysis to forecast demand and support month-on-month performance growth across business divisions.

Ecosystem integration: Seamlessly connect warehousing, logistics, and financial systems to improve supply chain response speed.

From single-point breakthroughs to full-domain digitalization driving overall performance growth

By launching the Soonfor Jiuwei Cloud Sales_C project, Xinjincheng Group will move from single-point breakthroughs to full-domain marketing, ensuring that every business division can fully use the system's functions and achieve comprehensive business improvement.

With the official launch of the Soonfor Jiuwei Cloud Sales_C project, Xinjincheng Group will usher in a revolutionary improvement in sales efficiency. Based on the successful practice of the Third Business Division, the system's advanced experience will be rapidly replicated and promoted across the group, driving overall performance to a new level. In addition, Xinjincheng Group will play a demonstrative and leading role by actively sharing digital transformation experience with upstream and downstream partners in the industry chain, jointly reshaping the industry ecosystem and promoting digital upgrading and high-quality development of the home furnishing industry.

In the future, Xinjincheng Group will continue to deepen cooperation with Soonfor Software, continuously advance the gradual implementation strategy of one benchmark for each business division, keep optimizing system functions, expand application scenarios, and lay a solid foundation for the enterprise's long-term development. For Xinjincheng, the implementation of the Jiuwei Cloud Sales_C project is not only a technological upgrade, but also a declaration that the enterprise is entering a new era with data as its core competitiveness.