Recently, Runner Group and Soonfor Software jointly launched the Jiuwei Cloud Sales digital marketing management project. This cooperation not only marks a key step for Runner Group in innovating its business model and enhancing market competitiveness, but also highlights its strategic determination to deepen its presence in the home furnishing industry and drive a leap in marketing digitalization with advanced digital solutions.

Through this cooperation, Runner Group aims to use Soonfor Software's Jiuwei Cloud Sales System, which is specifically designed for home furnishing terminal marketing, to realize digital management across the entire customer operation process and every key touchpoint, thereby building an efficient and intelligent digital marketing system.

About Runner Group

Founded in Taiwan, China in 1978 and headquartered in Xiamen, Runner Group stock code: 603408 is an influential enterprise in the healthy home furnishing field. It is mainly engaged in the research, design, production, and sales of kitchen and bathroom products, water purification products, livable air solutions, and healthcare products. The company strives to provide global markets with healthy and smart home scene solutions and high-quality services, and its business spans China, Europe, Belt and Road markets, North America, South America, and other regions.

The group owns more than ten wholly owned subsidiaries and brands such as RUMO, Eryide, and Water Melody. From traditional bathroom products to healthy home solutions, it adheres to the core values of lean teams, steady development, customer satisfaction, and sustainable operation. Its business scale has grown steadily, revenue has increased consistently, and it has ranked among Xiamen's Top 100 Enterprises for many consecutive years.

After more than forty years of development, Runner Group has built multiple industrial bases in Xiamen, Ningbo, and Zhangzhou, and has successively won many honors, including National High-Tech Enterprise, National Intellectual Property Advantage Enterprise, Fujian Smart Manufacturing Pilot Demonstration Enterprise, National Industrial Design Center, and Fujian Enterprise Technology Center.

PART 01 Strategic Leadership Accelerates Digital Transformation

As a leader in the healthy home furnishing field, Runner Group began a systematic digital transformation empowerment initiative in 2021. Starting from top-level design, it carried out an in-depth analysis of its business status and digitalization status around corporate strategy, clarifying the optimization direction of future business systems and the layout of its digital architecture.

Digitalization has become an accelerator of Runner Group's strategic development. The launch of the Soonfor Jiuwei Cloud Sales project will help Runner Group achieve three strategic goals: better customer experience, doubled human efficiency, and industrial upgrading. Guided by these goals, Runner Group is advancing through a path of strategic guidance, value orientation, overall planning, and step-by-step implementation to promote deep integration and restructuring across seven key areas, including marketing, product innovation, supply chain, and manufacturing, thereby reshaping the operating model of its core business.

Director Tu of Runner Group said at the meeting, We will fully guarantee project resource investment and support the successful go-live of the system. We hope to use system construction to empower both brand owners and dealers, and jointly explore and promote the development and innovation of the new retail business model for Chinese brands.

PART 02 Focus on Execution to Build an Efficient and Collaborative Marketing System

This sixth-phase digital upgrade project focuses on the two major brands RUMO and Runner Smart Home, covering four core business models in the Chinese market: system bathroom retail, dealer engineering projects, new retail, and e-commerce.

Centered on doubling human efficiency, the project will achieve three major breakthroughs through the construction of systems such as marketing automation, online stores, and a marketing middle platform:

Project Goals

01. Upgrade opportunity management by establishing a standardized opportunity system, improving conversion efficiency, optimizing customer coverage strategies, and enabling refined operations.

02. Enable omni-channel marketing collaboration by strengthening brand exposure across multiple platforms, building an integrated pre-sales, in-sales, and after-sales service loop, and improving response speed and customer satisfaction.

03. Empower terminal stores with digital systems through intelligent marketing systems, enabling full lifecycle management from traffic acquisition and conversion to repeat purchases.

PART 03 Deep Cooperation: Jiuwei Cloud Sales Empowers the Future of Home Furnishing New Retail

This cooperation between Runner Group and Soonfor Software is not only a technology upgrade, but also a comprehensive innovation of business models and market competitiveness.

In this project, leveraging its deep experience in the home furnishing industry, Soonfor Software is introducing the Jiuwei Cloud Sales System to Runner Group. Designed specifically for home furnishing terminal marketing, this system digitizes the entire chain of customer operation touchpoints and actions in terminal stores, becoming an important engine for Runner Group to achieve a leap in marketing digitalization.

By digitally reconstructing the entire store customer operation process, the system enables full lifecycle management from pre-sales traffic generation and in-sales conversion to after-sales repurchase, truly connecting the marketing value chain from front end to back end.

In response to the new retail development needs of Chinese brands, Soonfor Jiuwei Cloud Sales System is building a digital platform that integrates traffic operations, customer management, sales support, and service collaboration, helping Runner Group move into a new stage of refined operations, intelligent decision-making, and high-growth momentum.

At the meeting, Soonfor Software Vice President Ge Xin and project consultant Gao Xun gave detailed explanations of the project background, implementation plan, and key objectives, further enhancing the overall understanding and collaboration efficiency of the project team.

In the face of an increasingly complex market environment and changing consumer demands, only by embracing change and evolving proactively can companies continue to lead the industry. Runner Group is moving firmly along the fast track of digital transformation, and its deep cooperation with Soonfor Software is a major milestone in this transformation.

Let us look forward to how Runner Group, empowered by the Soonfor Jiuwei Cloud Sales System, will redefine home furnishing new retail and open a new chapter of digital growth of its own.