At present, Chongqing furniture enterprises are at a critical stage of transformation and upgrading. Faced with intensified market competition, diversified customer demand, and continuously rising costs, problems such as extensive management, uncoordinated processes, and data silos are becoming increasingly prominent. Promoting digital transformation and building an efficient collaborative management system have become the only path for Chongqing home furnishing enterprises to break through bottlenecks and move toward high-quality development.

PART01

Focusing on the frontier and discussing new trends in transformation

On June 26, the private board meeting titled Helping Chongqing Furniture Enterprises Embark on a New Journey of Digital Transformation was successfully held at Chongqing Huiju Group.

This event was jointly initiated by the Chongqing Furniture Industry Association, Soonfor Software, and 3VJia, attracting active participation from industry think tanks, digital service providers, and benchmark home furnishing enterprises from central and western China. Centered on the main thread of top-level strategy discussion plus transformation path breakdown plus benchmark case review, the event deeply analyzed the key links of digital transformation and provided clear direction and practical guidance for home furnishing enterprises to break through in deep waters.

PART02

Rich practical insights and deep empowerment through real-world experience

First, the entrepreneurs visited the intelligent manufacturing exhibition hall of Huiju Group to experience on site the important driving role of digital technology in the development of manufacturing and to gain an in-depth understanding of its innovative applications in intelligent manufacturing.

At the event, three heavyweight guests delivered high-value sharing sessions.

Zhang Aiguo, founder of Soonfor Software, delivered a presentation titled How Home Furnishing Enterprises Can Use Digitalization to Build Efficient Management Models, systematically analyzing the underlying logic of improving enterprise management efficiency. Through Professor Zhang's explanation, participants gained deep understanding of the essence of home furnishing enterprise management, the ultimate model of digital transformation, the underlying logic and top-level thinking of enterprise digitalization, and the key path of digital transformation. This provided solid theoretical support and practical guidance for promoting high-quality enterprise development.

Zhang Zejun, chairman of Chongqing Huiju Group, shared on site his Analysis of Huiju's Successful Path of Digitalization. Drawing on his personal experience, he vividly explained how a traditional manufacturing enterprise can achieve digital transformation. Through in-depth analysis of Huiju's practical exploration and key paths during transformation, he revealed the practical code for digital implementation to peers in the home furnishing industry and brought experience and inspiration that can be learned from and replicated.

Yi Junjie, general manager of the Western Region of 3VJia, delivered a keynote speech titled AI Empowerment for Intelligent Growth. Starting from AI technology applications, he explained in detail how AI design and intelligent manufacturing can help enterprises seize market opportunities. Through his presentation, the guests present gained an in-depth understanding of the innovative applications of AI technology in home furnishing design and manufacturing, and it also provided new ideas for enterprise intelligent upgrading.

PART03

Collision of ideas, building consensus, and co-creating the future

In addition to the wonderful keynote speeches and on-site visits, the brainstorming session pushed the event to its climax.

Participating entrepreneurs engaged in lively discussions around a series of key issues in enterprise digital transformation. Different viewpoints collided and wisdom surged on site, further stimulating confidence and momentum for enterprise transformation.

This private board meeting was not only a journey of learning, but also an intellectual feast of resource integration and ecosystem co-building, marking that the home furnishing industry in central and western China is accelerating toward a new highland of digital development.

The wave of digitalization has arrived, and only those who move with the trend can lead the future. Thanks to every participant for their enthusiastic engagement, and thanks to all partners for their strong support. Let us move forward hand in hand, continue to deepen our efforts on the road of intelligent manufacturing, and jointly write a new chapter of high-quality development for Chongqing and even the home furnishing industry of central and western China.