On November 12, the 2025 Songshan Lake Functional Zone business training activity was successfully held at Soonfor Software. More than 40 leaders and department heads from economic development bureaus and investment promotion centers of towns and subdistricts in the Songshan Lake Functional Zone held in-depth exchanges on topics such as digitalization in the furniture industry, AI empowering enterprises, and industry development trends.

Led by Soonfor senior consultant Lai Yuxiang and key account director Wu Zhihui, the business training delegation visited the home furnishing operations sand table, the intelligent manufacturing principle factory, the home furnishing experience center, and other areas. They gained a comprehensive understanding of digital operations management processes for home furnishing enterprises, the full process of intelligent manufacturing production lines, and many implemented Soonfor cases.

PART 01

Rooted in Dongguan

Fertile manufacturing soil nurtures a digital pioneer

Why choose Dongguan? This is a question asked by the visiting delegation, and Soonfor has answered it through more than 20 years of commitment: because here, there is a foundation for manufacturing and, even more, a future for digital intelligence.

Wu Zhihui, key account director of Soonfor, said, "As the core hinterland of the World Factory, Dongguan has the most complete furniture industry chain ecosystem in China, from raw material supply and design R&D to intelligent manufacturing and global export, with every link connected and efficiently coordinated. The Songshan Lake Functional Zone is also a strategic highland for Dongguan to promote the integrated development of advanced manufacturing and the digital economy. In recent years, local governments have continued to increase industrial policy support and provided project subsidies of 30 to 50 percent for enterprises implementing digital transformation."

Since its founding in 2003, Soonfor Software has been deeply rooted in Dongguan, served the whole country, and extended its reach to Southeast Asia. It has witnessed and participated in the entire process of the furniture manufacturing industry moving from the manual era to intelligent factories.

Choosing Dongguan means choosing not only a hotbed of manufacturing, but also a new digital starting point with strong policies, deep industrial foundations, and fast transformation.

PART 02

The path to breakthrough

AI plus systems reconstruct the core competitiveness of furniture enterprises

Currently, the furniture industry is facing multiple challenges, including rising costs, homogeneous competition, and fragmented orders. Traditional management models can no longer support the needs of high-quality development. How can enterprises break through?

The answer is to use digital systems as the foundation and AI intelligence as the engine to reconstruct enterprise operating logic.

The pan-home digital overall solution created by Soonfor Software comprehensively covers core business systems including ERP, MES, CRM, SCM, PLM, MOM, and APS, building a digital foundation that runs through the entire enterprise value chain. On this basis, AI technology is deeply integrated to connect the full process from customer demand insight, intelligent marketing, precise scheduling, and process optimization to supply-chain collaboration, realizing end-to-end automated and intelligent operations.

For example, through an AI-driven integrated application scenario covering marketing, planning, production, analysis, and decision-making, enterprises can improve demand forecasting accuracy, multiply order response speed, and dynamically optimize resource scheduling, truly moving into a new era of data-driven intelligent decision-making.

Digitalization is not icing on the cake, but a matter of survival. Whoever completes system upgrading and data connectivity first will seize the initiative in the next round of reshuffling.

PART 03

Cluster leap

Jointly building a digital-intelligent community for the furniture industry

Single-point breakthroughs are ultimately limited, while ecosystem collaboration goes further. Soonfor Software's vision is not limited to serving individual enterprises, but extends to promoting the entire furniture industry toward a new stage of digital industrial clusters.

Relying on the advantages of local industrial policies and deep manufacturing foundations, Soonfor is working with governments, universities, service providers, and upstream and downstream enterprises to jointly build a furniture industry digital-intelligent ecosystem alliance. By unifying data standards and opening AI model platforms, the alliance will fully connect the design, production, logistics, and sales chain, creating a new pattern of high-quality industrial development featuring resource sharing, capability collaboration, and value co-creation.

One visit gathers consensus, and one dialogue ignites the future. Thanks to leaders at all levels of the Songshan Lake Functional Zone for their trust and support. Soonfor Software will continue to use its professional strength and technical capabilities to help Dongguan's furniture industry move toward higher-level digital, intelligent, and clustered development.