On January 16, Yunfeng Moganshan Ecological Home Co., Ltd., hereinafter referred to as Moganshan, submitted its prospectus to the Hong Kong Stock Exchange, with CITIC Securities as the sole sponsor.

The prospectus shows that China's integrated green home furnishing service market is huge, reaching approximately a trillion-yuan scale in 2024. Despite its significant size, the industry is still highly fragmented with low concentration.

With increasingly strict environmental standards, rising demand for green products, and improved capabilities of enterprises in scaled and standardized operations, the market is gradually tilting toward leading enterprises with strong green manufacturing capabilities, comprehensive product portfolios, and complete distribution networks. As small enterprises continue to exit the market, industry concentration is expected to further increase, providing significant growth potential for leading enterprises.

China's green wood-based panel market grew from RMB 230.7. billion in 2019 to RMB 310.6. billion in 2024, with a compound annual growth rate of 6.1%. The market is expected to continue growing at a compound annual growth rate of 5.7% and reach RMB 409.0. billion by 2029.

China's wood-based panel industry has long been large in scale, but structurally fragmented. As the environmental performance of wood-based panel products improves, the industry is gradually transforming toward green development. Enterprises with scalable green production capabilities are continuously enhancing their competitive advantages, and the industrial landscape is showing a trend of concentration toward leading green manufacturers.

China's green customized home furnishing market grew from RMB 195.1. billion in 2019 to RMB 322.0. billion in 2024, with a compound annual growth rate of 10.5%. The market is expected to further expand at a compound annual growth rate of 9.4% and reach RMB 504.1. billion by 2029.

Source: Internet