Recently, Yunfeng Moganshan Eco Home Co., Ltd., hereinafter referred to as Yunfeng Moganshan or the company, officially submitted a listing application to the Hong Kong Stock Exchange, fully competing to become the first Hong Kong-listed comprehensive green home furnishing service provider.

As a benchmark enterprise for high-quality development in China's green home furnishing industry, Yunfeng Moganshan has built a diversified and coordinated development ecosystem rooted in wood-based panel business, driven by customized home furnishing business as a growth pole, and extended by intellectual property licensing. With unique competitive barriers, it leads industry development.

The green wood-based panel business is the resilient foundation of Yunfeng Moganshan's development. Through continuous R&D and technological innovation, the company has promoted comprehensive product upgrades from E1 and E0 panels to ENF and HENF panels, achieving organic unity between quality and environmental health. With solid environmental protection technology strength, Yunfeng Moganshan has secured a leading industry position. Based on 2024 operating revenue, Yunfeng Moganshan has ranked among the top three green wood-based panel enterprises in China.

Relying on its technological advantages in wood-based panels, Yunfeng Moganshan's customized home furnishing business is also showing strong development momentum and is gradually becoming an important engine driving stable growth in the company's overall revenue. At present, the customized home furnishing segment has built a product system covering major whole-house categories and can provide one-stop whole-house customization solutions from design and production to installation.

Through close cooperation with leading domestic home decoration companies such as Beike Shengdu, Jutong Decoration, Zhongbo Home, and Mingpin Decoration, Yunfeng Moganshan has continuously expanded market channels on one hand, and more precisely met current consumers' upgraded demand for green, personalized, and space-efficient solutions on the other, opening broader development opportunities. The prospectus shows that in the first three quarters of 2025, Yunfeng Moganshan's customized home furnishing business revenue reached 644 million yuan, up 35.7. percent year on year. It had already exceeded the full-year revenue level of this business in 2023 and accounted for 25.6. percent of total revenue.

While the two core businesses of wood-based panels and customized home furnishing continue to achieve innovative breakthroughs, the company's brand strength is another important support for its sustainable development.

Since its founding, Yunfeng Moganshan has used Moganshan as its brand name and embedded the genes of green, environmental protection, and healthy living into its development. It has successively won many national honors, including China's National Brand for Panels and China Well-Known Trademark, making Moganshan one of the most recognizable and credible brands in the industry. On this basis, the company actively expands its intellectual property licensing business. While continuously realizing the commercial value of its own brand IP, it also actively exports brand, technology, and quality standards to OEM partners, accelerating the entry of Moganshan brand products into thousands of households. In the first three quarters of 2025, the company's intellectual property licensing revenue reached 306 million yuan, up 23.8. percent year on year, making an important contribution to steady overall revenue growth.

From wood-based panels to customized home furnishing, and from product manufacturing to brand value extension, Yunfeng Moganshan has fully built a broad product matrix from one board to one home. The smooth launch of this Hong Kong stock IPO process will help strengthen the company's capital strength, accelerate its technology R&D and market layout, and seize more development opportunities in the era of sustainable green home furnishing.

Source: Shanghai Morning Post