On March 19, in Deqing, Zhejiang, at the foot of Moganshan, the signing ceremony between Moganshan Home and Great Nation Brand, together with the launch of its Digital Star Chain strategy, was grandly held. Industry associations, authoritative media, major digital platforms, and dealers from across the country gathered to witness Moganshan embark on a new intelligent digital journey as a major national brand.

The red-carpet ceremony on the Brand Avenue opened the event. Under dazzling lights, guests and leaders walked onto the stage, signed their names, and posed for photos. Every frozen moment reflected Moganshan's determination to break upward, move toward innovation, and leave a new mark on high-quality brand development.

Brand mission: Anchoring development with purpose

In his opening speech, Zhou Xinlin, chairman of Yunfeng Moganshan, said that in response to the brand-power strategy of the upcoming national planning cycle, Moganshan will take environmental protection as its foundation, technology as its base, and digitalization as its engine, working with ecosystem partners to build a new industrial ecology of symbiosis and shared prosperity.

Li Jiafeng, president of the China Timber and Wood Products Distribution Association, emphasized that Moganshan Home's brand building and digital-intelligence transformation provide a successful model that the industry can learn from and replicate.

Brand recognition: Joining the national team of Chinese brands

Wu Gang, chief producer of CCTV's Great Nation Brand program, delivered a keynote speech titled Let Great Moganshan Build Quality for the World, explaining the mission of a national platform in creating national brands. He highly praised Moganshan's 31 years of deep cultivation in the home-furnishing track, its long-term commitment to healthier living, and its sense of responsibility and strategic vision.

At the center of attention, Zhou Xinlin and Wu Gang signed a strategic cooperation agreement and completed the license-awarding ceremony, marking Moganshan's formal entry into the national team of Chinese brands and its move upward with the strength of a great national brand.

Brand growth: Riding the momentum of national branding

Chen Wei, director of Moganshan's digital marketing center, interpreted why Moganshan can become a great national brand from the perspectives of national value, social value, industry value, and user value. He highlighted the company's alignment with the national good housing strategy, participation in major engineering projects, environmental responsibility, dual-carbon planning, collaborative research, plant-based eco-friendly innovation, green intelligent manufacturing, standard-setting capability, market scale, and user-centered value protection.

Through AI-driven digital systems, deeper local support, and coordinated deployment across major e-commerce and social-media platforms, Moganshan plans to achieve growth at the structural, operational, and resource levels. With diversified communication channels spanning CCTV, transportation hubs, business districts, communities, and online platforms, the brand aims to convert national-brand momentum into real terminal-market power.

Brand empowerment: Linking the future through a star-chain ecosystem

Wang Zelai, director of digital marketing at Yunfeng Moganshan, released the Digital Star Chain strategy. With headquarters as the star-core hub, dealers across the country as operating cloud stars, and digital technology as the full-domain growth chain, the strategy is designed to break resource and data barriers and build a nationwide digital ecosystem matrix.

At the event, seven major platforms, including Douyin, Amap, Kuaishou, Tencent, Meituan, Xiaohongshu, and Pacific Technology, jointly launched the Digital Star Chain Alliance with Moganshan Home. Their collaboration will empower dealers in traffic, technology, and operations and open a new chapter in the digital transformation of the home-furnishing industry.

Brand synergy: Using benchmark strength to guide transformation

Moganshan emphasized that digitalization is no longer optional but a required answer for the times. Dealers from Nanchang and Hangzhou shared practical cases on live-streaming operations, omni-channel traffic acquisition, and online-offline integration, providing replicable transformation models for dealers nationwide.

To recognize outstanding dealers and individuals who led the way in digital-intelligence transformation, the event presented four major honors: Digital Pioneer Award, Star Anchor Award, Excellent Operations Award, and Digital Star Award.

Looking ahead

This launch event marks both a milestone in Moganshan's entry into the national team of Chinese brands and a new starting point for its brand digital-intelligence upgrade. Moving forward, Moganshan Home will continue to build on national-brand strength and digital capability to draw a new blueprint for long-term growth.