A whole-home customization order from Singapore reaches the smart factory of Fulang Wood Industry in Nanxun District, Huzhou, directly through the cloud. The digital system instantly analyzes the order and generates information for hundreds of parts. Commands are issued, robotic arms accurately pick up boards, and cutting is completed as lasers move swiftly. About 60 days later, a set of high-end customized home furnishings will begin its overseas journey. Such an efficient and technology-filled production scene has now become common in Nanxun.

Facing market changes and homogeneous competition, Nanxun's wood industry has set its sights on the new positioning of China's capital of high-end customized home furnishing, and has begun a systematic transformation focused on deepening vertically and expanding horizontally. This traditional industrial cluster, with more than 2,000 manufacturing enterprises and an output value exceeding RMB 10 billion, is undergoing a comprehensive renewal of products, services, and the industrial ecosystem.

At the Bloor Customized Flooring Innovation Research Institute in the Nanxun Economic Development Zone, flooring is no longer a standardized product, but a spatial artwork that integrates modern aesthetics with personalized design. Relying on its self-developed system, customers' ideas about colors, sizes, and wood materials can be quickly transformed into 28,000 visualized solutions. At present, design and research and development spending by wood enterprises above designated size in Nanxun is growing by nearly 30% annually on average, making innovation the core driving force of industrial upgrading.

Driven by digital transformation, more and more enterprises are shifting from selling single products to providing complete home solutions. At Henry Milan Wood Industry in Nanxun Town, customers only need to provide requirements such as style and apartment layout, and they can plan the space together with designers. In the past two years, more than 40 wood enterprises above designated size in Nanxun have completed similar transformations, with average output value increasing by about 20%.

Industrial upgrading cannot be separated from ecosystem support. Nanxun has integrated seven segmented industry associations to establish a home furnishing association, connecting the full chain of design, research and development, manufacturing, and testing, while also promoting green industrial development. By holding the Global High-end Customized Home Furnishing Design Conference and launching the High-end Customized Home Furnishing Innovation and Research Plan, Nanxun links global creativity with cutting-edge technologies. The district has also introduced policies to encourage technological transformation and innovation among enterprises. In the past two years, wood enterprises above designated size in Nanxun have implemented more than 130 key technological transformation projects, with annual technological transformation investment growing by more than 15% on average. At present, the output value share of high-end customized products has risen to 35%, and the fastest delivery cycle for personalized orders has been shortened from 30 days to about 15 days.

After upgrading, Nanxun's wood industry has significantly strengthened its competitiveness in overseas expansion. Since the beginning of this year, exports of Nanxun wood products have reached RMB 810 million, making the international market a new growth point.

Source: Internet