As the new year opens, strength gathers and partners move forward together. Recently, ZBOM Home's 2026 National Marketing Summit officially opened, bringing together nearly a thousand ZBOM representatives from across the country to review the growth and breakthroughs of 2025 and discuss the development blueprint and industry opportunities for 2026. This event was not only an annual work summary and achievement showcase, but also an industry gathering that built consensus, aligned strategy, and mobilized action. With shared commitment, integrity, stronger foundations, quality improvement, precise execution, and joint growth as its core direction, it injected strong momentum into ZBOM Home's high-quality development in the new year.

The address by Xu Bangshun, co-founder and president of ZBOM Home, opened the conference and conveyed sincere greetings and earnest expectations to dealer partners nationwide. He clarified the company's core work direction for 2026 and emphasized that, in the current complex and changing market environment, ZBOM Home will continue to strengthen coordination between headquarters and dealers, uphold quality and the right path of business, and comprehensively consolidate product strength, service strength, and brand strength. To this end, the company will fully deploy upgrades to its empowerment system, product iteration and innovation, quality breakthroughs, channel deepening, and delivery assurance, using internal stability to resist risks, proper operations to earn long-term trust, and a solid foundation for sustainable corporate development and continued dealer profitability.

As the home furnishing industry fully enters the stage of a stock market, how to discover new growth space from needs such as old house renewal has become an important issue facing the entire industry. The summit specially invited Hu Yanan, secretary-general of the Residential Industry Branch of the China Building Decoration Association, to share the theme of activating the stock market and embracing the renewal economy. She pointed out that, in the face of diversified and multi-form consumer demand brought by the stock market, enterprises must carry out systematic upgrades, focus on improving product strength and service strength, and completely transform business thinking. From trend analysis and opportunity interpretation for the customized home furnishing industry in 2026 to a specific action guide, Hu Yanan emphasized that the future competitive core of the customized home furnishing industry will inevitably return to user value, products, and services. Only by firmly grasping these three foundations can enterprises win the initiative for development in the stock market.

In the core sharing session on strategy and business planning, several key members of ZBOM Home's management team took the stage in succession, providing clear guidance for the development path in 2026. Wu Juntao, vice president of digitalization at ZBOM Home, proposed in the 2026 Domestic Retail Division 142 Strategy Explanation that, facing new opportunities brought by customer differentiation and channel segmentation, enterprises must rely on refined channel operations to drive growth. He emphasized that only by seeing opportunities can confidence be strengthened, and only by returning to the essence of operation, continuously improving capabilities, and seizing opportunities with strategic determination can the company move through economic cycles and achieve growth together. Sun Youting, a member of ZBOM Home's domestic retail management team and head of the southern theater, shared the company's development thinking under the theme of data-driven precise execution and efficient operation. She said that in 2025 the company proactively sought change, rebuilt itself, and took deeper root, aiming to lay a foundation for bottoming out, rebounding, and achieving quality growth in 2026. She emphasized that the key to achieving this goal is building a high-energy organization, shifting from reliance on traditional manpower tactics to a new model of data-driven operations plus elite teams, improving overall operating efficiency through systematic professional empowerment, and ultimately promoting sustainable and quality development.

Products are the foundation, and whole-home solutions lead the way. Dang Jian, head of ZBOM Home's domestic retail customized product department, explained the 2026 new product plan. Products will always focus on user value, take comfortable experience as the core, strengthen technological leadership, and systematically build a product value system. Guided by the whole-home integration strategy, the company will create a whole-home integrated product system with product leadership and terminal display power. Through dual-core driving of kitchen and wardrobe categories, it will achieve breakthroughs in key categories, continuously strengthen product value through ongoing product upgrades and precise reach, and consolidate the company's core competitiveness.

In addition, leaders of ZBOM Home's various business sections shared a series of strategies and plans focused on terminal practice from multiple dimensions, including product quality improvement, order efficiency improvement, benchmark store building, core market strategies, all-domain traffic attraction and deep cultivation, segmented operation of home decoration channels, and compliant operation standards. These presentations comprehensively showed ZBOM Home's development path of continuously strengthening internal capabilities, focusing on value, and making precise efforts amid challenges. With systematic support and refined operations, the company will move toward dealers in both directions and win the future together.

As the conference approached its end, Sun Zhiyong, co-founder and chairman of ZBOM Home, reviewed the breakthrough journey of 2025 together with all colleagues and expressed deep expectations for dealer partners. He frankly stated that, under the current market environment, relying only on traditional marketing is no longer enough to drive growth. To break through, enterprises must find systematic methods in delivery experience and word-of-mouth building. At the same time, how to efficiently restructure operating efficiency and business models is a core issue related to continued survival and development.

The highlight of this ZBOM Home summit was undoubtedly the annual awards ceremony. The event grandly announced multiple annual honors covering performance, operations, design, service, and other dimensions, recognizing outstanding teams and individuals who are rooted in the market front line, brave enough to break conventions, create new development patterns, and lead industry change. This honor is not only recognition of hard work over the past year, but also encouragement to continue striving in the future. At the critical stage of transformation and upgrading in the customized home furnishing industry, the power of such role models will continue to transmit momentum, promote steady industry progress along the path of upholding quality, innovating models, and deepening services, bring consumers better home furnishing experiences, and jointly write a new chapter of high-quality industry development.

Source: China Fortune Net